Leveraging AI Powered Text Marketing to Engage With Leads
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
Take Your Voice Back: Being a Change Agent in Higher Ed Marketing
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
Getting Students Involved in Enrollment Marketing
You work tirelessly to attract prospective students. Getting your current students involved in your enrollment marketing can help you craft messaging and stories that better resonate with your audience. Enrollment marketing teams face challenges every day trying to...
Design Planning: Build a Framework Around Your School’s Identity
Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
Gen Z and DEI: How Students Are Leading the Way
Gen Z and DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of...
