Surprising Students With Mission-fit Brand Storytelling
Mission-fit brand storytelling is an essential piece of higher ed content marketing. That sounds straightforward on paper, but many schools struggle to attract students by meeting them where they are. Too often, our messaging gets bogged down in a confusing mix of...
Targeted Digital Advertising: Captivating a Small Audience Over a Large Footprint
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
Higher Ed Innovation: Power Your Innovation by Listening to Your Students
Colleges and universities, often steeped in tradition and cautious in their approach, aren’t typically recognized as hotbeds of risk-taking. However, to stay relevant, higher ed innovation is going to be more important in today’s fast-paced and...
Empower Your Ambassadors: Crafting a Peer-To-Peer Marketing Strategy
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. So you’ve got your call center. You’ve got students making calls in the evenings. That must mean that you’ve got your peer-to-peer marketing strategy...
Leveraging AI Powered Text Marketing to Engage With Leads
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
