by Bart Caylor | Jul 11, 2024 | Featured, Future of Higher Ed, Podcast
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
by Bart Caylor | Jul 4, 2024 | Featured, Ideas, Generation Z, Podcast, Teams
Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
by Bart Caylor | Jun 13, 2024 | Podcast, Recruiting, Featured, Strategies
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
by Bart Caylor | Jun 10, 2024 | Featured, Strategies, Podcast
Communicating the cost of higher education is a tricky thing for any marketer. Yet, this is one of the first considerations that students and parents have. That means as higher ed marketers, we can’t afford to ignore this critical question. Navigating the financial...
by Bart Caylor | May 16, 2024 | Featured, Strategies, Podcast
While it seems to be on the wish list of lots of higher ed marketers, I believe video storytelling would fit better on the “must have” list. Right now, there are a lot of options out there for someone looking for an education. They could go right into the industry...
by Bart Caylor | May 9, 2024 | Featured, Future of Higher Ed, Strategies, Podcast, Marketing Strategies
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
