by Bart Caylor | May 9, 2024 | Marketing Strategies, Featured, Future of Higher Ed, Strategies, Podcast
In the ever-evolving landscape of higher education marketing, marketing to generation alpha and their influencers is crucial. Different generations are beginning to have an increase in educational influence. This creates quite a complicated mix of target audiences...
by Bart Caylor | May 2, 2024 | Podcast, Featured, Strategies
The educational landscape is rapidly changing, and it’s crucial for colleges and universities to keep up by shifting their focus towards non-traditional students. This diverse group includes working adults, parents, and those jumping back into education later in...
by Bart Caylor | Apr 25, 2024 | Featured, Strategies, Podcast
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
by Bart Caylor | Apr 18, 2024 | Podcast, Strategies, Featured
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
by Bart Caylor | Apr 11, 2024 | Tools, Podcast, Strategies, Featured
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
by Bart Caylor | Apr 4, 2024 | Podcast, Featured, Blog, Marketing Strategies
Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
