Audience-First Marketing: Understand How Students Discover Your School
Audience-first marketing goes well beyond crafting content your audience will love. Being audience-first also determines the channels you use to reach your audience and the frequency of your publications. It’s also an obsession on how your audience reacts to your...
Quality Content Creation: Make the Prospective Student the Hero
The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...
Audience-Centric Content: Building Relationships Through Engagement
Publishing audience-centric content is the goal of any good content marketing strategy. When the content resonates with your audiences, they are internally motivated to continue through your comm flow. Motivated audiences need less convincing to respond to your call...
Leveraging Students as Co-Creators for Your Social Media Content
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with...
Building a Story Vault: Empowering Storytelling in Your Marketing Process
Storytelling has become a buzzword in marketing—but it is a very powerful part of content marketing! Storytelling is a powerful way of persuasion. As enrollment marketers, we need to move our engagement with students from transactional to engagement to persuasion. ...
