Best Practices for PPC in Higher Ed Marketing
A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising. Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...
Moving from Tactical to Strategic Marketing
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
Marketing Principles That Translate Across All Industries
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
How to Use Your College Website to Enhance Enrollment
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
The Key to Successful Content Marketing
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
