by Bart Caylor | Jul 20, 2023 | Teams, Podcast, Featured
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
by Bart Caylor | Jul 6, 2023 | Podcast, Strategies, Featured
Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
by Bart Caylor | Jun 22, 2023 | Strategies, Podcast, Featured
Gen Z and DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of...
by Bart Caylor | Jun 15, 2023 | Podcast, Strategies, Featured
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Of course, that doesn’t mean we should despair. There is hope during days of declining enrollment! However, we should be sober in assessing...
by Bart Caylor | Jun 8, 2023 | Podcast, Strategies, Featured
Audience-first marketing goes well beyond crafting content your audience will love. Being audience-first also determines the channels you use to reach your audience and the frequency of your publications. It’s also an obsession on how your audience reacts to your...
by Bart Caylor | Jun 1, 2023 | Podcast, Strategies, Featured
The technology landscape is experiencing massive changes, and quality content creation will be key to staying relevant among AI powered content marketers. With artificial intelligence platforms like ChatGPT, education marketers will be able to craft more content than...
