by Bart Caylor | Aug 3, 2023 | Podcast, Strategies, Featured
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today. So you’ve got your call center. You’ve got students making calls in the evenings. That must mean that you’ve got your peer-to-peer marketing strategy...
by Bart Caylor | Jul 27, 2023 | Tools, Podcast, Featured
Successful enrollment marketing is about your ability to scale the number of authentic relationships you have with more prospective students. Automation technologies like AI powered text marketing are a cost-effective, powerful way to boost engagement with prospective...
by Bart Caylor | Jul 20, 2023 | Teams, Podcast, Featured
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
by Bart Caylor | Jul 6, 2023 | Podcast, Strategies, Featured
Uncertainty hangs over everything we do in higher ed marketing—and that trend is probably here to stay. Design planning is an incredible framework to help you manage constant changes. The compounding effects of the pandemic and the Great Resignation have left a lot of...
by Bart Caylor | Jun 22, 2023 | Podcast, Strategies, Featured
Gen Z and DEI — diversity, equity, and inclusion — is top-of-mind across marketing channels, not just higher education. That’s because as Gen Z starts to leave school and filter into the workforce, they’re leading the charge of reshaping our culture through a lens of...
by Bart Caylor | Jun 15, 2023 | Featured, Podcast, Strategies
The proof is in the data pudding: higher education is racing towards a demographic enrollment cliff over the next few decades. Of course, that doesn’t mean we should despair. There is hope during days of declining enrollment! However, we should be sober in assessing...
