Social Media Strategies: How to Go Viral Like an Influencer
In the higher ed community, we’re very cautious about new strategies. But there’s no need to be nervous about using these powerful social media strategies we’re talking about today. When you think of higher education institutions, I’ll bet the word “risk”...
College Access Between Higher Ed & High Schools in Disadvantaged Areas
College access is an issue in this country. Many potential students simply don’t believe higher education is within reach. This inaccessibility and the lack of awareness of educational opportunities is one of the leading causes of the declining perception of...
Ending Departmental Silos & Focusing on Mission-Fit
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
Proving the Value of Higher Education by Marketing Outcomes
The hardest thing by far in enrollment marketing is the cost of higher education. But it’s not a money problem as much as it is a problem of perceived value. It’s a stark reality that the perceived value of higher education has declined in the last few years. It...
Confronting the “H-Bomb”: The Truth About Managing a Popular Brand
Every higher ed marketer would love to have a brand as recognizable as Harvard Business School. But what is it really like? Most colleges and universities can only dream of having an (almost) billion-dollar operation that is Harvard Business School. They were the...
