by Bart Caylor | Nov 3, 2022 | Podcast, Strategies, Featured
A growing number of schools are curious about the benefits of using a kind of paid media called pay per click (PPC) advertising. Whether we’re talking about Google ads, Meta ads, or other social media ads, lots of schools are exploring these kinds of campaigns by...
by Bart Caylor | Oct 27, 2022 | Podcast, Strategies, Featured
Making the switch from tactical to strategic marketing means stepping back long enough to ask yourself “Why are we doing this?” Starting with the why is important as it will keep your efforts and messaging focused, leading to better results down the road. I see so...
by Bart Caylor | Oct 20, 2022 | Podcast, Strategies, Featured
Because marketing principles are ideas that work across industries, it’s important for higher ed marketers to keep their eyes on marketing strategies and successes in other fields. The most common marketing principles you’ll hear about have to do with strategies,...
by Bart Caylor | Oct 13, 2022 | Podcast, School Websites, Featured, Websites
People often look at their college website from just a technical point of view and overlook how it can be an excellent enrollment marketing tool. This is unfortunate because your college website can be a truly powerful asset in your content marketing strategy. For...
by Bart Caylor | Sep 29, 2022 | Podcast, Featured, Marketing Strategies
I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
by Bart Caylor | Sep 22, 2022 | Marketing Trends, Podcast, Featured
One thing I love about private higher education is the variety of schools I get to work with. Even with all the diversity, there are challenges to raising brand awareness that everyone faces in this sector. Two big problems all marketers face are raising brand...
