by Bart Caylor | Feb 24, 2022 | Marketing Strategies, Enrollment, Featured, Podcast
One of the biggest elephants in the room is how higher ed marketers are often tasked with selling a less than desirable product, a poor university offering. No matter how good of a marketer you are, it’s hard to sell prospective students on an education with a tuition...
by Bart Caylor | Feb 17, 2022 | Featured, Marketing Strategies, Marketing Trends, Podcast
How do you boost enrollment and find donors in a shrinking higher education market? Whether you’re a seminary, graduate school, or a small private college, everyone is looking for ways to pull in more prospective students. Many different schools are relying on their...
by Bart Caylor | Feb 10, 2022 | Marketing Trends, Featured, Podcast
It’s not so much what that next big thing is that matters. It’s how you use it. As a higher ed marketer who works primarily in the digital marketing space, a very common question I get is “What’s the next big thing?” And it’s a good question. Technology today is...
by Bart Caylor | Feb 3, 2022 | Uncategorized, Marketing Strategies, Marketing Trends, Featured, Strategies, Podcast
Knowledge is power. Big data can give your marketing the edge you need to reach the right prospective students. There are thousands of marketers across a variety of industries that are leveraging big data to promote products and services, almost in real-time. But in...
by Bart Caylor | Jan 27, 2022 | Marketing Strategies, Featured, Higher Ed Marketing, Podcast
Influencer marketing is a powerful tool to help cultivate new prospective students that too often gets neglected. But the whole idea of influencer marketing is a really important aspect of the higher ed marketer’s toolbox that needs to be leveraged. Whether...
by Bart Caylor | Jan 20, 2022 | Featured, Podcast, Marketing Strategies
Undergrad education marketing has a degree of beautiful simplicity. Graduate enrollment marketing isn’t quite so easy. When it comes to undergrad enrollment marketing, schools have the luxury of buying lists to recruit students. With all the data available to higher...
