How to Include Donor Stories in Your Marketing
Fundraising and marketing are intrinsically tied together. See how Kenyon College’s marketing and advancement departments worked together to tell donor stories to pull in new students and transformational gifts. On January 26, 2021, Kenyon College President Sean...
More Than Just Words: How Your Marketing Strategy Can Promote Equity
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...
Show, Don’t Tell: The Power of Video Marketing
Think video marketing isn’t for you because of your school’s small size? Then listen to this fascinating conversation with Suzanne Petrusch of Presbyterian College. Small to medium-sized colleges, a lot of them private, all experience the challenge of trying to...
Messaging for the Individual: How Data Can Help You Create Engaging Stories
As an education marketer, you’re always looking to utilize data to make messaging decisions that resonate with your target audiences. In this conversation, we learn how data segmentation helps drive engaging storytelling. How do we help uncover and explain the most...
When Crisis Hits: Reputation Management in Higher Education
Crisis moments are inevitable for any educational institution. Education marketers need to strengthen their brands to withstand these inopportune situations. That’s why today, I’m featuring a conversation that Troy Singer and I had with Christy Jackson on the The...
