E-Commerce Tactics: Chase What Your Audience Is Looking For
Some old-school higher ed professionals still balk at the idea of incorporating corporate e-commerce tactics into their digital marketing strategies. Yet the reality is that plenty of big box brands have become masters of meeting consumers where they are and...
Breaking Barriers: Professional Development in Higher Ed Enrollment
With so many challenges in the higher ed marketing space, professional development might be the last thing on many people’s minds. But this is going to be a critical area for the success of any higher ed marketing team. With the enrollment cliff on the...
Transforming Higher Ed Marketing with AI Tools
Every technological revolution, such as generative AI tools, takes some time to be accepted by the greater population. From the beginning of any new technology, early adopters jump on board and begin to experiment with how this innovation should be best applied for...
Team Integration and Mergers in the Evolving Marketing Space
One pressing challenge we face as higher ed marketers is the lack of team integration and diversity within our departments. When our marketing teams are not fully integrated and fail to reflect a diversity of cultures, backgrounds, and perspectives, we find ourselves...
Integrating Marketing and Communications in Higher Ed
Even at a gut level, we all know that integrating marketing and communications will help to improve our enrollment marketing results. But it’s more than an intuition. Based on the years of experience of many different higher ed marketers, we know that knocking down...
