The Enrollment Cliff Is Real
The enrollment cliff is real, and it will be here before you know it. This looming decline in enrollment for higher education institutions has already begun—but there is still more bad news coming with a predicted 24% decrease in college-age students by 2037. If...
Leveraging Curiosity and Innovation in Higher Ed Marketing
In today’s fast-paced world, innovation in higher ed marketing is an essential trait for a successful marketing team. Unfortunately, higher education has been known for its slower pace of adoption and for often resisting change. But with approaching headwinds of...
Empowering Student Success through Financial Literacy
Could financial literacy be a way to boost student retention, or even be a means of attracting new students to your school? That’s exactly what the University of Kentucky is doing, and I think you should know about it. In this episode of The Higher Ed Marketer, we...
5 Foundational Strategies for Student Recruitment through Radical Hospitality
Improving your student recruitment processes doesn’t mean cramming even more tasks into your day. In fact, all too often the admissions process can get stuck in an endless loop of application deadlines, essays, and transcripts. But higher ed marketers can jump off...
Communicating the Cost of Higher Education: Insights from Ken Sigler
Communicating the cost of higher education is a tricky thing for any marketer. Yet, this is one of the first considerations that students and parents have. That means as higher ed marketers, we can’t afford to ignore this critical question. Navigating the financial...
