Harnessing Change To Achieve Sustainable Enrollment Marketing
“The only thing that is constant in this world is change.” That old saying has always been true, but the rate of change that we are experiencing today is truly unprecedented. In the digital world, the tools that are available to reach our audiences seem...
Alumni Magazines as a Key Part of Alumni Communications
The shift towards digital platforms has led many universities to reconsider the role of traditional print alumni magazines. Concerns over costs, changing audience preferences, and the effectiveness of digital media have raised questions about the viability of print...
Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
Building a Global Community on Your Campus
As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...
Five Ways to Build Trust Within Higher Ed Enrollment
Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment. In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
