Higher Ed for Non-Traditional Students: Insights on Higher Education’s Evolving Landscape
The educational landscape is rapidly changing, and it’s crucial for colleges and universities to keep up by shifting their focus towards non-traditional students. This diverse group includes working adults, parents, and those jumping back into education later in...
The Integration of AI in Higher Education: Perspectives from Industry Leaders
AI in higher education is transforming the industry. From this point on, the game has irrevocably changed. Artificial intelligence is reshaping how institutions engage with students, design curricula, and manage administrative tasks. At this moment, we are living in...
Beyond the Funnel: Understanding the Enrollment Ecosystem
Rather than imagining your comm flow as a funnel, it can be helpful to think about it more as an enrollment ecosystem. In today’s rapidly evolving academic landscape, traditional enrollment funnels struggle to meet the complex needs of prospective students. ...
Navigating Change in Technology with Emotional Intelligence
With the massive challenges in higher education, marketers can only thrive by navigating change in technology with emotional intelligence. Higher education tends to move slowly, and with everything around us evolving quickly, we need to approach change as a team....
From Accessibility to AI: The Changing Contours of Online Learning
Online learning platforms are a growing phenomenon. What began relatively recently with just a few players in the field is now a burgeoning business, and is often a key element of a school’s drawing power. Sarah McMaster is the Executive Director of Marketing &...
