Generative AI for Higher Education: Future-Proof Your School’s Marketing Tools
The market for public-facing generative AI tools has exploded since ChatGPT’s launch in November of 2022. But is there a use for generative AI for higher education marketing? Lots of higher ed institutions are still trying to wrap their heads around AI’s potential,...
Building a Global Community on Your Campus
As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...
Five Ways to Build Trust Within Higher Ed Enrollment
Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment. In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
The Five C’s of Building Great Teams in Higher Ed
Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success. It’s hard to carry the weight of leading a marketing team that just isn’t clicking. Like me, I’m sure you’ve been there (or you...
