by Bart Caylor | Nov 13, 2025 | Marketing Campaigns, Featured, Future of Higher Ed, Strategies, Podcast, Recruiting, Leveraging AI
The ethical use of AI in enrollment is quickly becoming one of the most important conversations in higher education marketing. Artificial intelligence is transforming how colleges attract, engage, and serve students faster than most of us ever imagined. Every week,...
by Bart Caylor | Nov 10, 2025 | Featured, Branding, Marketing Strategies, Marketing Campaigns, Strategies, Generation Z, Recruiting
Faith-based college branding begins with a question that many Christian institutions are feeling more urgently than ever: how do we earn the trust of students and families who are increasingly skeptical of the value of higher education? Prospective students are...
by Bart Caylor | Nov 6, 2025 | Featured, Higher Ed Marketing, Ideas, Strategies, Podcast, Recruiting, Enrollment, Marketing Strategies, Marketing Campaigns
Creative recruitment ideas for colleges aren’t just for the big-name institutions with massive marketing departments. In fact, some of the most impactful and innovative strategies are coming from smaller schools working with lean budgets. In many cases, lean budgets...
by Bart Caylor | Apr 7, 2025 | Marketing Strategies, Enrollment, Featured, Future of Higher Ed, Strategies, Recruiting
Higher education is at a crossroads, and implementing effective Hispanic student recruitment strategies is more critical than ever. With shifting demographics, tightening budgets, and an increasingly competitive landscape, institutions can no longer rely on the same...
by Bart Caylor | Feb 27, 2025 | Recruiting, Enrollment, Featured, Ideas, Strategies, Podcast, Tools, Leveraging AI
Higher education is facing enrollment challenges, but Defiance College is proving that bold, data-driven enrollment growth strategies can reverse declining numbers. With small colleges struggling to attract students, institutions must adopt new, innovative approaches...
by Bart Caylor | Jan 30, 2025 | Featured, Higher Ed Marketing, Strategies, Podcast, Recruiting
When crafting their strategies, higher education marketers often focus on the student experience at the detriment of the parent perspective in college admissions. After all, students are the ones selecting their future school, and their preferences drive many...
