2022 Update: 5 Tips for Enrollment Marketing SEO
Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
The Evolution of University Websites: Becoming Adaptable
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
Authenticity: Aligning the Online Message with the On-Campus Feel
Is your higher ed website up-to-date and authentic to who you are? Learn how to strengthen your admissions funnel through authenticity in marketing. A higher ed website is often a family’s first look into your college or university. If you haven’t updated your website...
How Mobile Apps Can Help Your School Improve Enrollment and Retention
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...
10 Signs Your Enrollment Website is Broken
Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...
