Enrollment Marketing Copy: The Key to Motivating Prospective Students

by Bart Caylor | Jun 15, 2020 | Marketing Strategies, content marketing, Blog, Featured, Higher Ed Marketing, School Websites

In enrollment marketing, it’s not just what you say. It’s how you say it. Let’s explore how to make your enrollment marketing copy powerful and attractive to new students. Enrollment marketing copy is the center of every marketing message.  Even if it’s just your...

My Navigation Formula for Independent School Websites

by Bart Caylor | Sep 23, 2019 | Featured, School Websites, Websites, Blog, Marketing Strategies, Websites

Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....

4 Fresh Content Traits that Can Improve Your School Website

by Bart Caylor | Aug 5, 2019 | Websites, Blog, Featured, School Websites

Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...

Horizontal Scrolling: Solving Content Overload on Higher Education Websites

by Bart Caylor | Jul 22, 2019 | Featured, Websites, Blog, School Websites, Websites

Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.   Each higher education website is as distinct as the college or university it represents.  Yet if there...

Will Gutenberg Hurt SEO for Education Marketers?

by Bart Caylor | Sep 17, 2018 | Blog, Featured, School Websites

Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...

Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...