4 Fresh Content Traits that Can Improve Your School Website

by Bart Caylor | Aug 5, 2019 | School Websites, Websites, Blog, Featured

Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...

Horizontal Scrolling: Solving Content Overload on Higher Education Websites

by Bart Caylor | Jul 22, 2019 | Websites, Blog, Featured, School Websites, Websites

Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem.   Each higher education website is as distinct as the college or university it represents.  Yet if there...

Will Gutenberg Hurt SEO for Education Marketers?

by Bart Caylor | Sep 17, 2018 | School Websites, Blog, Featured

Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...

Gutenberg: New Editor for WordPress [Walkthrough]

by Bart Caylor | Sep 10, 2018 | Blog, Featured, School Websites

There’s a big change coming to WordPress — Gutenberg. Let’s dive into what you need to know right now about this innovative approach to the CMS we’ve come to depend on and love. WordPress is by far the most popular website platform in the commercial market. According...

Does Your Website Need an Overhaul?

by Bart Caylor | Aug 13, 2018 | Blog, Featured, School Websites

Keeping your college or university website content dynamic and fresh is a big part of maintaining incoming traffic looking for answers concerning their higher education needs. But every now and then, you’ve got to consider the overall condition of your website...

15 Symptoms of a Sick Education Website [Part 2]

by Bart Caylor | Jul 16, 2018 | content marketing, Websites, Blog, Featured, School Websites

Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...