Hierarchy in Web Design: The Art and Science of Being Unforgettable
Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...
Why Your College Website Should Have Evergreen Content
You know that posting fresh, new content often is essential to keep your site high in search engine rankings and bring back your audience for multiple visits. But you also need to create evergreen content for your college website. Here’s why. What is...
5 Strategic Questions Every Higher Ed Marketer Should Ask Before Investing in Pay-Per-Click
Pay-per-click ads do work… when done right and for the right strategic reasons. Here are 5 questions every higher education marketer should ask themselves to determine if they’re ready to jump into search engine marketing. There are typically two responses...
Should Higher Ed Marketers use Search Engine Marketing in their Digital Marketing Strategy?
It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it? In my last post, we covered the subject of search engine...
SEO Basics for Higher Education Marketers
When it comes to higher education marketing, there are few things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works. First of all, let’s...
