6 Education Marketing Trends to Watch in 2016–Part 1
2016 Education Marketing Trends: Are You Ready to Impact Your School? Part 1 Education marketing trends for 2016? Another list? I have followed marketing trends for over 25 years of my career (both offline and online). This year, I decided to take a swing at crafting...
Content for Adult Students: 5 Tips for More Conversion
Five Ways to Use Content for Adult Students to Drive Inquiries, Applications, and Matriculation. As more and more schools turn to an online adult program to grow their bottom-line, a key element that will drive the efforts forward is the ongoing development of unique...
Website SEO: 7 Tips for Search Engine Optimization
Website SEO: Don’t Forget the Basics Website SEO (Search Engine Optimization) is one of the best ways to have your organization’s content discovered. Any marketing plan should include the basics of SEO. For more advanced SEO, engage a consultant to take it...
What is the Best Way to Use Video in Your School’s Content Marketing?
Today’s post is guest written by Brad Entwistle. Brad is founder and Managing Director of imageseven. For more than 25 years he has led the Australian imageseven team on a crusade to lift schools’ brands and reveal the true value they deliver to students and...
Does Your School Website Design Deserve an F?
9 Secrets of an A+ School Website Design Now that school is in full swing, students are eager to get the grades. I enjoy reading Richard Benson’s series of humor books. His books present the “very best totally wrong answers” collected from actual...
