7 Ways to Identify Your School’s Differentiators
Do you know how your institution’s differentiators? Today’s students have an overwhelming number of choices, and they need to know why your institution is the best fit for them. When you can clearly define and communicate your unique qualities, you will stand...
Top 7 Social Media Strategies for Higher Education for Gen Z
If you’re still using the same social media strategies from a few years ago, it’s time for a refresh. In today’s digital world, it’s not enough to simply “be on social media.” Platforms are changing, algorithms are shifting, and attention spans are shrinking. Let’s...
How to Create Digital Watering Holes on Instagram, Snapchat, TikTok, and ZeeMee
Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
Social Media for GenZ: ZeeMee App’s Impact on Recruitment
Could the ZeeMee App be a secret weapon for your higher ed social media strategy? You should at least consider it! Unfortunately, in the work we do as higher ed marketers, connecting with Gen Z students has become increasingly complex. Traditional communication...
Digital Marketing Literacy and Best Practices for PPC
To get the most out of every dollar, higher ed marketers need to follow best practices for PPC and digital marketing. In today’s fast-paced world, staying ahead of digital trends is crucial. Besides that, higher ed marketing is not a one-size-fits-all endeavor. Each...
