Your 2023 Higher Ed Marketing All-Star Team
Tapping into the aura of “The Great American Pastime,” we decided to put together a special edition of The Higher Ed Marketer Podcast: our “Fastball Special.” Every one of our guests has brought great value to the table, so picking just a few to represent an...
5 Social Media Trends for Higher Ed Marketers in 2024
With the enrollment cliff just around the corner, higher ed marketing teams must stay on top of ever-evolving social media trends. Staying ahead of these trends is essential for engaging prospective students and strengthening your institution’s brand awareness....
Leveraging Students as Co-Creators for Your Social Media Content
We’re all still students of social media content creation, but some schools are bringing their A-game when generating content that speaks to Gen Z. One of the biggest challenges when it comes to engagement on social media platforms is staying up to speed with...
Twitch: Taking Your School’s Brand to the Gaming Masses
Like many American families, our household once had a rabid gamer. My son played several video games growing up, but he absolutely loved Call of Duty. He and his high school friends would take every opportunity to play together. Like many serious gamers, he wanted to...
3 Reasons Why Your School Should Be Prepping for the Metaverse
Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
