Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
Leading Organizational Change Through Branding
When we think about leading organizational change, we almost always think about executive leaders, the president, provost, and vice presidents of our schools. But marketing is also a critical component of leading organizational change. By changing the stories...
Leadership in Higher Ed Marketing: Confrontation and Caretaking
Leadership in higher ed marketing is more than just leading projects to completion. It’s about helping your team navigate change. And I can’t remember any change in my lifetime as big as the COVID-19 pandemic. For better or worse, higher ed creative teams have seen...
3 Ways a Fractional CMO Can Help Your School
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
Take Your Voice Back: Being a Change Agent in Higher Ed Marketing
Perhaps being a change agent isn’t the first thing that comes to mind when we think of our jobs. But I think higher ed marketers have more to offer their schools than merely completing marketing job requests. Often, there is also the idea that marketers are only here...
