3 Reasons Why AI and Authenticity Aren’t Mutually Exclusive
I’ve seen and heard quite a few people in the higher ed community voice the sentiment that AI and authenticity can’t coexist. But we are not free-range chickens, and content generated with the help of AI tools is not “inorganic.” I wrote a LinkedIn post in late 2023...
Five Ways to Build Trust Within Higher Ed Enrollment
Most of us know what it’s like to work in teams where trust is the last word you’d use to describe the work environment. In these kinds of teams, marketing professionals work away while the manager hovers over their shoulders like an uninvited guest at a party,...
The Five C’s of Building Great Teams in Higher Ed
Strong, cohesive teams in higher ed are not just a byproduct of good management; they are a critical driver of marketing success. It’s hard to carry the weight of leading a marketing team that just isn’t clicking. Like me, I’m sure you’ve been there (or you...
Enrollment and Marketing Data Silos: Stop Hoarding and Start Talking
“Data silos” have been at the top of the buzzword pile for a few years now. But the truth is that many higher ed enrollment and marketing departments still don’t quite get each other’s roles. This misunderstanding, and the data silos that come about as a result, can...
Fireflies.AI: The Next Higher Ed Marketing Tool You Should Try
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
