by Bart Caylor | Jun 23, 2025 | Featured, Tools, Teams
Higher ed marketers are feeling the heat—and nowhere is that pressure more intense than in conversations about AI in higher ed marketing. Tight budgets. Constant content demands. Rising expectations for enrollment and advancement results. Amid the chaos, artificial...
by Bart Caylor | May 22, 2025 | Marketing Strategies, content marketing, Marketing Trends, Featured, Strategies, Podcast, Tools
In higher education marketing, we often talk about tools, tactics, and trends, but we cannot forget about storytelling in higher education marketing. But behind the scenes of successful enrollment campaigns lies something deeper—narrative. In this episode of The...
by Bart Caylor | Apr 24, 2025 | Leveraging AI, Tools, Featured
AI fluency for marketing teams is no longer a nice-to-have — it’s a must. In the rapidly evolving world of higher education, artificial intelligence has become more than just a buzzword. It’s a transformative tool that, when used well, can elevate everything from...
by Bart Caylor | Mar 27, 2025 | Featured, Strategies, Podcast, Tools
Artificial intelligence in student engagement is transforming the way higher education institutions communicate with prospective and current students. But can AI actually make marketing more human, empathetic, and effective? For many higher ed marketers, the idea of...
by Bart Caylor | Mar 24, 2025 | Ideas, Featured, Tools
How to market a college with a small budget is a challenge that many higher ed marketers wrestle with. But the good news is you don’t need a massive budget to create content that actually connects with prospective students. In fact, some of the most effective...
by Bart Caylor | Mar 3, 2025 | Future of Higher Ed, Strategies, Tools, Leveraging AI, Featured
Learning how higher ed marketers can use AI to improve critical thinking is essential for staying competitive in today’s digital marketing spaces. Some higher education marketers worry that AI might diminish human creativity and strategic decision-making. They fear...
