by Bart Caylor | Jul 6, 2020 | Websites, content marketing, Blog, Featured, Strategies
In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...
by Bart Caylor | Sep 23, 2019 | Websites, Blog, Featured, School Websites, Websites, Marketing Strategies
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....
by Bart Caylor | Aug 5, 2019 | Blog, Websites, Featured, School Websites
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...
by Bart Caylor | Jul 22, 2019 | Websites, Blog, Featured, School Websites, Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
by Bart Caylor | Sep 3, 2018 | Websites, Marketing Campaigns, Blog, Featured, Advancement
Capital campaign microsites are critical to any well-designed capital campaign marketing strategy. Here are five pages you should consider for your microsite. Let’s start off by getting on the same page about what a microsite is exactly. A microsite is an...
by Bart Caylor | Jul 16, 2018 | Websites, content marketing, Blog, Featured, School Websites
Your education website is the heart of your digital marketing strategy. Is it suffering from any of the 15 symptoms of a poorly performing website? If it is, I highly recommend that you correct the performance issues you see in your education website as soon as...
![15 Symptoms of a Sick Education Website [Part 2]](https://mlii5e30p1dq.i.optimole.com/w:1080/h:675/q:mauto/rt:fill/g:ce/ig:avif/https://www.caylor-solutions.com/wp-content/uploads/2018/07/Sick_Website_AdobeStock_133910597_2000x1000.jpg)
