by Bart Caylor | Mar 3, 2022 | Websites, Featured, School Websites, Podcast
In the 90’s, some schools needed convincing before launching their university websites. Fast forward to today, not only is it essential, it requires a superior level of content, keywords, and updates if you hope to differentiate yourself. I’ve been involved with my...
by Bart Caylor | Jul 27, 2020 | Blog, Websites, Featured, School Websites, Websites
Your school’s enrollment website is one of the primary tools in your digital marketing toolkit. If you see any of these signs that your enrollment website is “broken,” it’s time for an overhaul! It’s hard to stress just how important your school’s enrollment website...
by Bart Caylor | Jul 6, 2020 | Websites, content marketing, Blog, Featured, Strategies
In 2015, I posted seven search engine optimization basics to help you incorporate SEO into your enrollment marketing strategy. What’s changed in the last five years? Let’s take a look at the state of SEO in 2020. How have these 7 aspects of SEO for enrollment...
by Bart Caylor | Sep 23, 2019 | School Websites, Marketing Strategies, Websites, Blog, Featured, Websites
Should you organize your independent school website by department or by audience? Here’s my navigation formula for making your website simple for your visitors to use. When you and I go to a website, we’ve only got one thing in mind: Find the answers to our questions....
by Bart Caylor | Aug 5, 2019 | Websites, Blog, Featured, School Websites
Irresistible content is the cornerstone of any inbound education marketing strategy. Here’s how to know what to write for your school website, whether you’re a college, university, or independent school. As an education marketing agency, we advise schools...
by Bart Caylor | Jul 22, 2019 | Websites, Websites, Blog, Featured, School Websites
Higher education websites are notorious for overwhelming users with way too much information. Horizontal scrolling is a promising solution to this common problem. Each higher education website is as distinct as the college or university it represents. Yet if there...
