February 27

Education Website Design: Focus is Key

Blog

Education Website Design Is All About Focus

A school’s website cannot be all things to all people. For years, you have fought the battle of everyone on campus wanting their space on the home page. But, when it comes down to it, how often are decisions to apply or donate based upon access to the library or today’s dining menu from the home page? Today’s savvy users demand clarity and ease of use. They also expect the site to serve their needs above all else. Your education website design needs to be focused around enrollment, the reason your website primarily exists.

Focus on Revenue

Look to the titans of industry: Amazon, Walmart, Apple, Google. These companies have leveraged the digital world, and especially within e-commerce, to generate conversion and drive revenue. Education is driven by revenue as well. Determining your primary source of income (more than likely enrollment) should help you focus your energies and provide a clear answer when asked internally, “Why is my link not on the home page?”

Focus on Conversion

Once you have identified your target revenue drivers, look for ways to build a funnel of conversion. Leverage tools such as landing pages, inbound marketing, and other tips mentioned on this website to create a site that works for you.

Focus your Intentions

  • Know how your website can make the biggest impact on your institution.  Serving your students is important, but in today’s digital age, serving your prospective students is more important than ever.  There are easy and creative ways to serve your current students while keeping your public-facing website enrollment driven.
  • Focus content, navigation, and education website design (including responsiveness) on prospective student’s needs.  If your site is not enrollment driven with key information easily accessible, prospective students will move on very quickly (in about 3.2 seconds) to another institution’s website that provides what they’re looking for.  Seventy-nine percent of prospective students say they would drop a school from consideration if they have trouble finding information on its website.
  • Prospective students value privacy, but they will trade basic information for resources that provide value to them.  Asking for a name and email for a downloadable e-book or other resource to assist in their college search will get the prospect into your funnel, giving the opportunity for you to further engage with them over time.

As digital natives begin the college search, institutions that are doing education website design with a customer focus will have the edge in a very competitive marketplace.  Does your education website have a strategy-driven focus?

If you need help with your website or with any of your marketing strategies, feel free to reach out.


Market More. Spend Less.

Set yourself free from your shrinking marketing budget with my popular ebook Marketing on a Shoestring Budget! This ebook is jammed with practical ways to produce high-quality marketing on the cheap. 

Inside, I’ll show you proven marketing tactics like… shoestring budget ebook

    • How to leverage low-cost technologies to reach your target market,
    • How to craft a content marketing strategy on a bare-bones budget,
    • The number one thing your website needs to do, 
    • The key to getting free, organic traffic to your website, and more.

No hype. No pie in the sky. Just real solutions for getting the job done with the budget you’ve got.

Download your copy today!

Featured image by Free-Photos via Pixabay

Download Your Copy Today!

Fill out the following form to get instant access to our ebook, Guide to Planning an Education Website Redesign

Caylor Solutions eBook

Download Your Copy Today!

Fill out the following form to get instant access to our ebook, #Hashtags: Your Social Media Secret Weapon

Download Your Copy Today!

Fill out the following form to get instant access to our ebook, Writing for the Web: 7 Secrets to Content Marketing Success for Education Marketers

Download Your Copy Today!

Fill out the following form to get instant access to our ebook, Marketing on a Shoestring Budget.

Download Your Copy Today!

Fill out the following form to get instant access to our ebook, 25 Ideas for Great Admissions Content.

Looking for other higher-ed content and resources from Caylor Solutions?

Subscribe to The Higher Ed Marketer podcast today!

Apple Podcasts
Google Podcasts
Spotify
Stitcher