Failing Forward: Higher Ed Marketing Innovation
Many schools are hesitant to adopt higher ed innovation in their marketing strategy, but the benefits far outweigh the risks. Learn how innovation can change the game for your school!
Leveraging AI
Luma Labs just released their “Dream Machine” AI tool to allow video creation with a simple prompt. In addition to creating videos from just a description, you can also create videos from uploaded imagery. Here are samples of some of the first videos I created with the tool and the use cases I believe could be created:
Prompt: students walking across a college campus in autumn
Prompt: movement of subjects noticing the camera and turning their heads to look at each other
Use case: Take old historical photos from campus archives and animate them to tell your stories.
Prompt: students walking on campus
From my alma mater, Anderson University, and a photo I found on the Internet.
Use case: Take photos and animate them for video b-roll.
Prompt: students walking across the quad with camera rising up in a drone fashion
Fordham University dolly shot.
Prompt: student walking
From my original “not-so-stock” Midjourney image.
Another platform, called Runway, which has been out for a while, has brought its capabilities up significantly as well. Here is the same prompt and image that was used in the Luma Dream Machine example:
Before you reject this as poor quality, remember that this is as bad as it ever will be.
How will you use this new tool?
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