Embracing the CEO Mindset in Higher Ed Leadership
CCU President Eric Hogue shares his CEO mindset and bold strategies for navigating the complexities of higher ed leadership of sustainability, fundraising, and mission-driven leadership.
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In the early twentieth century, the world was on the dawn of a technology revolution. Moving pictures were still silent, radio and television were on the verge of invention and air travel was all the rage.
Lawrence Sperry was fascinated with these new technologies and took two of the existing tools and combined them into a new tool that would change travel going forward. Sperry took the gyrocompass (invented by his father) and utilized it to maintain the controls of an airplane, introducing the first successful auto-pilot. His idea continues to evolve into many applications, including Google’s self-driving cars.
Today we are living in a technology revolution within marketing. While communication staples such as direct mail and email are not new, marketing automation opens new ways of leveraging those tools to create more effective campaigns with less human effort.
Marketing automation provides the ability to nurture prospective leads through automated logic rules within a programmed platform. Tools such as Hubspot, Marketo, Right On Interactive, Exact Target and Sharpspring are just a sample of the resources available to handle such tasks. The overall goal is to map out a communication plan and develop a logic flow that will nurture the user to the next step you want them to take (the next call to action).
The most effective marketing automation plans include print, email, social media, and web pages. Each of these elements can leverage what is known as “dynamic” variables to provide the most customized and personal experience for the recipient.
We’d be glad to tell you more about how Caylor Solutions can set your school up with a marketing automation tool that will provide you greater success in both enrollment and development, while nurturing deeper relationships with your constituencies. Contact us to learn more.
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Featured image by lillolillo via Adobe Stock
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