Businesses understand the importance of establishing and cultivating a brand. In higher ed, we’re less often used to thinking in these terms. Like it or not, however, your school has a brand. Being intentional about it makes all the difference. Higher ed marketer Matt...
In a digital space consumed by analytics, it can be easy to forget the old-school basics of higher ed marketing. The collegiate experience is arguably the most significant period in school attendees’ lives. Is that because they were in awe of their universities’ data...
Tools Our [Your] Resources View Resources The Higher Ed Marketer Podcast The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is...
Homecoming season has come once again! Hands down, it is the biggest opportunity for building loyalty to your school’s brand and cultivating the next generation of students. That’s why you can’t afford to let your homecoming be like everyone...
Are the current SEO strategies still relevant today in the age of AI? Or, do we need to completely overhaul our approach to SEO? A while back, I wrote a post that mapped out the rationale behind my SEO strategies. This philosophy, if you will, is simple yet it has...