by Bart Caylor | Nov 2, 2020 | Marketing Strategies, content marketing, Blog, Featured
The world of marketing is changing fast, but there is one trend here to stay: marketing personalization. Find out how to use this magic technique for your educational institution. This month we celebrate the real heroes of our country: veterans. These brave men and...
by Bart Caylor | Aug 2, 2021 | Marketing Strategies, Fundraising Advancement, Blog, Featured, Strategies
Successful education marketing is about enrollment, but it’s not complete without a fundraising component. Here are 10 projects where enrollment and advancement marketing can meet. For most colleges and universities, if not all, fundraising is a critical revenue...
by Bart Caylor | Dec 11, 2023 | Marketing Trends, Blog, Featured, Future of Higher Ed, Tools, Teams
Anyone who’s followed me through 2023 knows I’ve been beating the drum for higher ed marketers to try out different AI applications, but one that’s particularly stood out to me is Fireflies.ai. First, let’s get this out of the way — I’m not affiliated with the folks...
by Bart Caylor | Oct 4, 2021 | Branding, Marketing Strategies, Blog, Featured, Higher Ed Marketing
School spirit is a term you might not hear in the marketing team that often, but it may have more to do with the power of your education branding than you’d think. There’s been some research done into the impact of “school spirit” on student performance and...
by Bart Caylor | Dec 6, 2021 | Marketing Trends, Blog, Featured, Strategies
Possibly the biggest innovation since the Internet will be the Metaverse. This next step in our technological evolution has big implications for education marketing. Technology and education have always gone hand in hand, and education marketing is always evolving...
