Is the word “podcast” Greek to you? Don’t be embarrassed. With so many examples of podcasts out there that have nothing to do with enrollment marketing, the subject may seem irrelevant. But even though the internet-enabled medium has been made famous through true...
Strategies, tactics, and tools are great – but if you’re not using these to create the right marketing conditions, your education marketing won’t work (well). There are lots of methods and tactics we use as education marketers to give our enrollment officers more...
Recently on the Higher Ed Marketer podcast, I had the privilege of interviewing Jaime Hunt, Miami University’s (Ohio) vice president and chief marketing and communications officer. Along with my co-host, Troy Singer of ThinkPatended, we spoke with Jaime about what is...
Last year, I teased how the Metaverse will change how we approach enrollment marketing, breaking down its implications for the higher ed space. Now that Meta’s great enterprise has had time to simmer, I wanted to review its influence on the digital landscape and why...
Every institution has the challenge of sharing their success in university marketing. But, by letting everyone know your success and promoting it internally, you can help guide the future discussions and understanding of your department’s work and...