Ownable Brand Ideas: Higher Ed Marketing Done Differently

by Bart Caylor | Jul 25, 2024 | Marketing Strategies, Featured, Ideas, Strategies, Podcast

Generating ownable brand ideas can spark from unique qualities hidden in plain sight — not taking the little things for granted.  What may seem like an odd quirk could set your university apart. Good branding is crucial for higher education institutions because it...

Leaning on Legacy Branding: Blending History in Enrollment Marketing

by Bart Caylor | May 4, 2023 | Branding, Enrollment, Featured

One of the joys of working in enrollment marketing is the chance to promote truly incredible education brands with long and inspirational histories. But how much should colleges and universities lean on legacy branding to recruit new students?  We all know that legacy...

Marketing Personalization: #4 in the Our Series of 2016 Education Marketing Trends

by Bart Caylor | Mar 8, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, School Websites, Print Media, Ideas, Future of Higher Ed, Generation Z

Marketing Personalization. Welcome to the Future. I finally got around to watching Minority Report this weekend. I don’t know how I missed it in 2002. I enjoyed the screen adaptation of Phillip Dick’s rendition of the future in the sci-fi movies starring...

Stand Out from the Crowd in Your Education Marketing

by Bart Caylor | Apr 19, 2016 | content marketing, Blog, Featured, Higher Ed Marketing, Print Media, Ideas, Future of Higher Ed

To Be Outstanding, You Have to Think More. To stand out in any field, you have to understand the context. In education marketing, the context is to segment, be relevant, and anticipate the questions to provide the answers. Your goal as a marketer is to remove the...

Staying Ahead of the Next Big Thing in Higher Ed Marketing

by Bart Caylor | Feb 10, 2022 | Featured, Marketing Trends, Podcast

It’s not so much what that next big thing is that matters. It’s how you use it. As a higher ed marketer who works primarily in the digital marketing space, a very common question I get is “What’s the next big thing?” And it’s a good question. Technology today is...