07/02/21 Roundup: This Week’s Best Higher Ed Marketing Content
I read and watch and listen to a lot of content throughout the week. I talk with colleagues about what is working and not working for them in order to keep learning. Each week, I share some of the highest quality higher ed marketing content. On Fridays, we wrap up...
Rebranding the Future: Online School Marketing
I believe 2020 was a wake-up call for a lot of institutions when it comes to online school marketing. Too often, online programs have been an afterthought in enrollment marketing strategies for traditional colleges and universities. But the Pandemic propelled colleges...
3 Ways a Fractional CMO Can Help Your School
In a competitive higher ed market that shows no signs of cooling off, a fractional CMO can be a game-changer in your school’s marketing efforts. But how can you know if one can help your college or university with your enrollment marketing strategy? You Might Need an...
Why I Wrote “Chasing Mission Fit”
My new book, Chasing Mission Fit: A Guide To Fill Your Institution With Students Who Will Succeed, is slated to come out February 2024, and I can’t wait to share it with you! As a first-generation college student, I experienced the life-changing impact of education....
