A student-centric website can lead to greater engagement and enrollment success because it puts the focus on the most important person in the transaction—the prospective student. As we’ve laid out in other posts, the most important piece of marketing content you have...
More Powerful Than a Locomotive At Caylor Solutions, we continue to advocate the use of rich media as part of your education website. Rich media includes video, photography, quotes, statistics, audio, and other rich media options to provide depth. One of our...
Every school has a mission. Finding “mission-fit” students means recruiting people to your institution who really get who you are and why you do what you do. For me, the word “mission” means a whole lot more than what you have written in your mission statement....
Admissions professionals: How’s your student ambassador program going? Student ambassadors – those active, enthusiastic members of your student body who make ideal representatives of your school – can be highly effective partners in your recruitment...
Is it possible that education marketing could accomplish something even grander than higher enrollment numbers? Peter Ashley of Hanover College talks to us about how their marketing efforts are increasing equity on their campus. Lots of private colleges and...