Indiana University Strategies to Retain Students
Even at a small college, the risk of becoming siloed is high. It’s crucial to emphasize clarity of vision so that all the teams can produce successful strategies to retain students. Keeping everyone on message is a big challenge for higher ed marketing teams. It may...
05/28/21 Roundup: This Week’s Best Higher Ed Marketing Content
We honor and remember those who have served our country well. Thank you to the men and women who have served and sacrificed for our freedoms. As we round out this week, we’ve gathered the top higher education marketing content of the week for this week’s content...
Why Storytelling Marketing Is Key to Attracting Your School’s Target Audiences
In college marketing, there are facts and figures that interest the audiences you’re trying to reach. But if you want them to really get it, storytelling marketing is key. Prospects don’t just want to know how many students are on campus. They need to know what it...
5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)
The greatest challenge any admissions professional faces is to make a meaningful connection with prospective students. With a sea of competing messages pouring into their inbox – from other higher ed institutions and everyone else – video email may be your...
