Video QR Codes: Sticky Notes for the TikTok Generation
QR codes have made a furious comeback in business circuits over the last couple of years. Is there a way to leverage this technology for education marketers? The pandemic definitely helped catalyze this comeback as hundreds of “non-techy” people had to pull up...
Marketing to the Entire Student Life Cycle
The student life cycle is not a fleeting encounter; it’s an enduring relationship that evolves over time. This journey of a student through the stages of higher education encompasses the broad spectrum of interactions and experiences that students—and...
Brand Framework: Reshaping and Rediscovering Your School’s Promise
For any number of reasons, higher ed institutions can sometimes end up in urgent need of a new brand framework. And it’s often up to their marketing departments to reshape — or rediscover — the magic behind their school’s messaging. Such was the case at the University...
Tips for Using Twitter for Education
Twitter for Education: Best Practices Getting Social with Social Media The overall goal, regardless of social media channel, is to engage and provide information to your audience. That information needs to be more than just your information and content; it needs to be...
