Why Education Marketers Should Help Write Case Statements

by Bart Caylor | Mar 16, 2020 | Advancement, Fundraising Advancement, Blog, Featured, Higher Ed Marketing

Case statements are largely thought of as a fundraising tool, but marketing should be involved in writing them. Here’s why your marketing department should assist in this all-important task. Unfortunately, case statements are rarely spoken of outside the context of an...

Simple Tips for Content Marketing in Higher Education

by Bart Caylor | Apr 30, 2014 | Ideas, Branding, Blog, Featured, Higher Ed Marketing

Search-Driven Culture Today’s website user comes to find information. The days of surfing the Internet ended in 1999. Understanding this fact, and leveraging it on your website will provide your users with a better experience and open them to take action. The way you...

Accessible Admissions Starts with Reducing Friction [test-optional]

by Bart Caylor | Jul 29, 2021 | Marketing Strategies, Marketing Trends, Featured, Podcast

If you don’t like your results, you’ve got to change what you’re doing. But in admissions, that could be a risky proposition. We talked with James Steen about the risks they took with test-optional admissions to reduce friction in their admissions process. Whether or...

3 Tips for Setting Your Campus Tour Apart

by Bart Caylor | Aug 28, 2023 | Branding, Enrollment, Blog, Featured, Higher Ed Marketing

College campus tours are an integral part of the prospective student experience, one that can significantly impact their decision to enroll in your school. But a lot of colleges have a common problem, and that problem is they’re all sharing the same playbook. In...

5 Things to Consider When Reviewing Your Higher Education Marketing Plan

by Bart Caylor | Apr 17, 2014 | Blog, Featured, Higher Ed Marketing, Ideas, Future of Higher Ed, Branding

With the traditional enrollment cycle coming to a close in June, now is the time enrollment officers and admissions staffs turn their attention to planning for the fall season. But, before you plan, perhaps you should step back and make sure your higher education...