3 Education Marketing Lessons from Ten-Year-Olds

by Bart Caylor | Apr 25, 2016 | Blog, Ideas, Higher Ed Marketing, Featured

Education Marketing Can Start Earlier Historically, most colleges and universities begin their education marketing campaigns to high school students, usually focused on juniors and seniors. This has worked in the past, but like so much of higher education, things are...

Eight Channels for Content Marketing in Education

by Bart Caylor | Jan 8, 2015 | Higher Ed Marketing, Featured, Blog

Content Marketing in Education: Distribution Options Content can be distributed in many ways. The following list illustrates some of the most common and popular ways users consume content and should be considered as you plan your content marketing in education....

06/18/21 Roundup: This Week’s Best Higher Ed Marketing Content

by Bart Caylor | Jun 18, 2021 | Content Roundup

An overview of the best higher ed marketing content of this week. From the greater World Wide Web of information: Marketing to Millennial Parents: What Your School Should Know from Digistorm. You may have already figured out that you’re now marketing to...

5 Reasons to Invest in Data Management

by Bart Caylor | Jul 10, 2023 | Tools, Strategies, Featured, Blog, Marketing Budgets

Today’s higher ed marketers cannot afford to overlook the importance of robust data management. I’ve worked with several institutions that were drowning in vast oceans of data, from enrollment records to alumni engagement statistics. And believe me when I say...

Tips for Optimizing Enrollment-Focused Web Pages for Higher Ed

by Bart Caylor | Mar 7, 2022 | Higher Ed Marketing, Featured, Blog, Websites

At the core of every higher ed institution’s mission (and fiscal viability) is a strong enrollment focus. That’s why optimizing for conversion on your enrollment-focused website is so important. Getting your target audience to the site is one thing (through techniques...