If you’ve swiped through TikTok more than a few times, you’re probably aware of the Savannah Bananas, a wacky, fun-loving baseball club out of Georgia. This entertaining bunch of (legitimate) ball players incorporates hilarious antics into each game. And the goofiness...
Are you already using Google Discovery Ads? If you are using traditional Google Ad campaigns, you should consider this unique campaign type. Here’s why. Late 2018, Google began showing its Google feed by default on mobile devices. The Google feed works very much like...
Donor-centric marketing can be a sticky business. Many advancement departments often get caught up in a tangled web of capital campaign committees and case statements that send mixed signals to prospective donors. Even worse, they may never bring in the marketing...
As we move forward in a post-pandemic world, institutions now face the reality of competing in an ever-shrinking higher ed market. Getting the eyeballs of prospective students on your school is more challenging than ever. One practical solution is a method as old as...
Adult students have so much to offer for your classes, faculty, and campus life! Let’s dive into content strategies for nontraditional students that will draw them to your school. Enrollment marketers have always marketed to adult students returning to college, but...