Once upon a time (the 2010s), the teens of Gen Z were flocking to Snapchat. But thereβs a new game in town drawing Gen Z: TikTok, and the platform is creating new opportunities for education marketing. Letβs look back on what drew your prospective students to...
Although there are many ways to go about it, search engine marketing is one of the key ways to do lead generation.Β Traditionally, there is a lot of relationship building that happens with college fairs and other recruitment activities.Β Thatβs good, but we have to...
Website SEO: Don’t Forget the Basics Website SEO (Search Engine Optimization) is one of the best ways to have your organization’s content discovered. Any marketing plan should include the basics of SEO. For more advanced SEO, engage a consultant to take it...
As the advancement of AI technology gains momentum, higher ed brands may face a new kind of cyber threat in deepfake attacks. Iβm a big proponent of using AI applications to take the busy work out of higher ed marketing. Unfortunately, some bad actors have weaponized...
As you think through the most effective communication strategy for your school to attract students, guide them through the admission process and retain them, could mobile apps help? Whether yours is an independent K-12 school or higher ed institution, if you have an...