No one likes paperwork, but documents such as the student RFI, college application, and acceptance letters make the enrollment process work. But if you look at them as opportunities to do more than gather information, the possibilities to market through your...
So you’re an enrollment marketer who wants to get more out of your school’s social media marketing, but you’re no social media analytics guru? That’s okay. I’ve written on the topic of social media analytics in the past, but for this post I’ll get a little more in...
You could see your admissions communications flow as just a necessary cog in the wheel of college or university administrative life. But let me show you how it’s really a cleverly disguised opportunity to make lifelong friends, and supporters out of alumni and...
You already know you should be posting to your college or university’s blog frequently – but why is it so hard to be consistent with your blog? Here are the 5 toughest problems you’ll face with your blog and how to overcome them. 1. Writer’s Block...
The whole point to inbound marketing is to get your target audience to come to you, and upon arrival, perform the actions you want them to take. Inbound marketing relies on fresh, consistently top-quality content that answers your audience’s questions (information) or...