Today’s post is guest written by Angelo Otterbein, Chief Innovation Officer at Finalsite. Angelo graduated valedictorian from St. Paul’s School in Baltimore, MD and from Princeton University. Despite getting his degree in creative writing and English Literature,...
As higher ed marketers, we can get caught up in the buzz about the next big thing, whether it’s a new platform, a new app, or a new technology. However, one of the first big things, email, is still vital and worthy of significant attention. Across the digital...
Let’s get down to brass tacks. There’s one fundamental goal to every digital marketing campaign—be unforgettable (in a good way). In this post, discover how user interface (UI) design hierarchy helps keep your college or university’s brand...
How to Care for and Train Your Social Media Strategy Far too often, social media is a “pet project” for an organization rather than a critical part of the marketing mix. Without a well defined strategy, your social media might be going to the dogs. In 2010...
Are you getting a good return on your content marketing efforts? Driving visitors to your website provides prospects the ability to understand more about your unique brand offerings. Many times, the interaction with your website content will be the first impression...