The whole point to inbound marketing is to get your target audience to come to you and upon arrival, perform the actions you want them to take. Today, I want to give you ten out-of-the-box ideas to get your enrollment marketing efforts rolling. Because if you build...
Engaging Gen Z and Gen Alpha in today’s higher education landscape requires creating digital watering holes where students feel connected. Unfortunately, traditional marketing strategies do not fully capture the attention of these digitally native generations as...
Today’s technology makes quality video more available than ever to education marketers… without breaking the bank. Here are some affordable and creative ways to use video in your marketing. https://www.youtube.com/watch?v=dfrdTXxRKZc Video Blog Transcript...
The power of marketing content lies in your brand authenticity. When prospective students and parents encounter your brand online, do they get the feeling that it’s you? Here are four questions to help you get to the core of who you are. Note: This post is part 2 of a...
Looking to drive more traffic to your higher ed website? Content marketing is an essential part of your overall digital strategy, and a solid content plan for your blog is a great place to start. A blog isn’t the only way to put content out into the world. But a blog...