Just as the first impression others have of you rests on the way you present yourself—with your handshake, your smile, and the first words out of your mouth—your higher ed homepage offers a first impression of your institution for potential students. It was Will...
Enhancing donor engagement through storytelling is not just a cool trend; it’s a crucial element that can transform donor engagement and drive successful campaigns. When we share compelling narratives about the impact of donations, we move beyond mere numbers...
What if you could make your Google Ads campaigns as powerful as in-person recruitment meetings? Google’s responsive search ads can help you boost the results of your Google Ads for education marketing. If by now you’ve established the basic elements of your digital...
Whatever resolutions you have for the new year, make sure one of them is a recommitment to content marketing for your education institution. Content marketing is an inbound marketing strategy that attracts and moves prospective students (or donors!) through your...
I have been reliving the 80’s with my kids. They have discovered the Netflix cache of MacGyver episodes and find them fascinating (keep in mind, these are the same boys who have watched every episode of Mythbusters). While you might not be rocking the mullet,...