When placed within the larger context of an inbound marketing strategy, pay-per-click ads are a powerful tool to drive traffic to your enrollment-focused website. If you’re already driving traffic to your site by running PPC ads, you probably already have a strategy...
While brand awareness is an important marketing goal, it may not be the priority if you’re a small to mid-sized school. Instead, consider implementing a student intake optimization strategy to boost your enrollment numbers before launching brand awareness campaigns. ...
When it comes to higher education marketing, there are few things more shrouded in mystery than SEO (search engine optimization). In this post, I want to pull away the curtain and show you how SEO for higher education marketers really works. First of all, let’s...
Copywriting is an art that offends the sensibilities of academic writing. That can present unique challenges for education marketers who live in an academic world. To help out, here’s a cheat sheet on what copywriting for education marketing should look like....
Moving a prospect from admitted to deposited student is a BIG deal. It’s their first real commitment. Here are our marketing secrets to helping students make the jump. While it’s not officially the end of the enrollment cycle, most of us education marketers start...