Education marketers have a massive advantage when it comes to the enrollment communications flow. Here I want to show you how to leverage this unique opportunity. Every independent school, college, and university has an enrollment communications flow. It’s simply the...
The culmination of a thousand academic journeys is to be realized. Are you ready to make this year’s spring commencement the marketing success it could be? The academic calendar marches on, mercilessly sometimes. It was just winter break—and spring commencement is...
Even at a gut level, we all know that integrating marketing and communications will help to improve our enrollment marketing results. But it’s more than an intuition. Based on the years of experience of many different higher ed marketers, we know that knocking down...
Website SEO: Don’t Forget the Basics Website SEO (Search Engine Optimization) is one of the best ways to have your organization’s content discovered. Any marketing plan should include the basics of SEO. For more advanced SEO, engage a consultant to take it...
As the higher ed community anticipates a dip in domestic student enrollment, many institutions are looking for ways to recruit students internationally. Mary Catherine Chase has spent virtually her entire career in the field of international recruitment for higher ed...