Higher ed advancement can sometimes feel like an uphill battle as marketing and advancement work together to cultivate new gifts and renew current donors. But how much easier would it be if your school, college, or university just had a culture of philanthropy in...
Higher ed marketers are increasingly relying on social media to make their pitch to prospective students. To help us better understand how to successfully implement content marketing strategies on these platforms, we invited Brian Piper, the Director of Content...
It’s easy to see why for-profit companies would want to invest in search engine marketing. But what is it, and should higher education marketers invest institutional time and resources into it? In my last post, we covered the subject of search engine...
Scannable & Simple Digital Content Search-Driven Culture Content is more than words on a page. Digital content is the new frontier of marketing. Over the past few years, Google has dramatically introduced a new algorithm to their search tool. These changes...
If you’re in higher ed marketing, chances are you’re busy. There are so many marketing channels to attend to and never quite enough resources to get it all done. That makes it all the more important to spend the resources you do have on the right activities with the...