Every Page on Your Website Needs a Call to Action Every visitor to your website has a question in mind when they start their online quest. They may wonder if you have what they are searching. They may wonder “will this work for me?” or “can I picture myself...
Crisis moments are inevitable for any educational institution. Education marketers need to strengthen their brands to withstand these inopportune situations. That’s why today, I’m featuring a conversation that Troy Singer and I had with Christy Jackson on the The...
It’s more important than ever for colleges, universities and private K-12 schools to understand their unique selling proposition, or USP. How well can your team articulate yours? Whether they’re directly involved in recruiting, fundraising, advertising, or other...
Unfortunately, there are few schools out there that successfully use targeted digital advertising. Despite digital marketing’s evident impact on prospective students, social media managers are still some of the most undersupported members of many higher ed marketing...
In today’s rapidly changing higher education landscape, does your college or university need to launch a rebranding campaign? Budget margins are thin and market realities are constantly shifting for colleges and universities. In such a dynamic environment, keeping...