I’m convinced of the power of content marketing for higher ed enrollment. For decades, I’ve been using the strategies and techniques I’ve learned from numerous authors and speakers in the corporate marketing space. Using the insights I learned from them, I’ve seen...
Even a small school can stand out in the crowd of educational options by highlighting their brand distinctives through storytelling. As a small school, it’s normal to feel like you don’t have the resources you need to accomplish your enrollment goals. But you don’t...
Thanksgiving isn’t just turkey and cranberry sauce. It’s about gratitude! Here are four exciting ways to stand out by showing gratitude to prospective students any time of the year. Being the week of Thanksgiving in the U.S., I’ve been thinking about how showing your...
Is centralizing marketing at your college or university the right move? It’s an age-old question that surely keeps administrators of up-and-coming schools awake at night. After all, centralized marketing is trending upward cross-industry. According to a 2020 survey of...
The holidays are notoriously unproductive times, but it doesn’t have to be that way! Follow these productivity hacks I’ve used to stay in the game this holiday season. It’s inevitable. The holidays always bring a rush of activities as you try to balance your home and...