You’ll always need traditional forms of advertising to attract students who aren’t looking for you, but more and more students are doing their own search: looking for schools with desired majors, activities, locations, etc. A rich inbound marketing strategy improves...
There are two kinds of writing you need to keep the wheels of your education inbound marketing strategy spinning: content writing and copywriting. It’s important to understand what they are and how to leverage them for your marketing success. Inbound marketing is a...
School might be closed, but there’s still a ton of things to do in marketing. Here are my pro tips on working from home so you can stay productive even from home. I’ve been working from home for well over ten years, and most of the team I hire to work with...
Many higher education institutions are still on the fence when it comes to using live chat systems in their enrollment communications workflow. Of course, we all have experience with this kind of customer service as we engage on everyday ecommerce sites. In fact,...
Viable lead generation content is an essential component of your school’s enrollment marketing strategy. Prospective students who follow social media or SEO breadcrumbs to one of your landing pages are looking for answers, and it should be your marketing team’s top...