5 Ways to Stretch Your Enrollment Marketing Budget
The Cost of Enrollment Marketing In a recently published NACCAP benchmarking report on enrollment marketing, the average member school spent just over $2,800 to recruit each student in their traditional incoming class. This number includes the entire enrollment...
Identifying Students with Highly-Involved Parents
Over the years, parental involvement in the college decision-making process has grown significantly. Here’s my take on a study showing how to identify them and then what to do in your marketing. The trend of parental involvement in a student’s college decision is...
Instagram Reels
Recently, I wrote “This moment belongs to TikTok.” Now there’s another social media service that wants to cut in on their moment. In 2021, expect to see Instagram push their new TikTok-like feature called Instagram Reels. Time in digital marketing is like dog years....
The Problem With University Rankings
University rankings play a big part in where a prospective student chooses to go to school. Although most university rankings focus on prestige, is that really what prospective students care about? Or better yet, is that the only thing prospective students care...
