Search engine optimization (SEO) has had a few shake-ups since I blogged about seven SEO basics for enrollment marketing in 2015. I addressed significant SEO changes in 2020, citing trends in Google’s mysterious algorithm that rewarded or penalized specific...
We usher in October today along with this week’s top higher education marketing content of the week from across the Web and here at Caylor Solutions. From the greater World Wide Web: How High School Students Are Researching Higher Ed Institutions in 2021: Social Media...
Does Your Website Content Have the Power To Convert? Last fall we did a cleanup day at my church. We spent a few hours taking down dead trees and generally cleaning up the property. We burned the trees in a large fire. It amazed me how much heat the fire generated and...
Students who make a campus visit or take a campus tour are exponentially more likely to attend the school. Make their visit an unforgettably positive experience by giving them an “A-List” first impression! 1. Anticipation This is the most difficult item on the list,...
Last week we talked about the big news around WordPress’s 5.0 and the new Gutenberg editor. So how is this going to help or hurt your SEO efforts? One of the first concerns education marketers will have over the changes coming in WordPress 5.0 and the new Gutenberg...